Lately, it’s become obvious that artificial intelligence is revolutionizing marketing as we know it.
- One hurdle is understanding marketing’s “causal riddles,” which companies like Alembic, who just raised $145 million, are trying to solve with AI.
- Another challenge is ensuring AI compliance, which is why tools like Adclear, who raised £2.1 Million, are becoming essential.
- Finally, there’s the issue of budget allocation, especially with some small businesses now dedicating up to 50% of their funds to AI tools.
To stay ahead:
- Consider AI for personalized 1-to-1 marketing, something NTT and DOCOMO are already implementing.
- Explore how AI can give you a “hyperlocal edge” in your marketing strategies.
- Keep an eye on the potential for AI to boost engagement, with projections estimating a 20% increase by 2025.
My take? This isn’t just a passing fad; AI is reshaping marketing, and we need to adapt to harness its full potential.
