I’ve been following the latest trends, and AI’s impact on marketing is undeniable. It’s not just a buzzword; AI is actively changing marketing strategies.
Key actions taken:
- AI tools are being used for voice applications in dealerships.
- Companies are leveraging AI-powered marketing tech to grow their businesses.
- AI agents are being deployed to transform customer success.
- Adobe acquired Semrush to enhance its AI-powered marketing capabilities.
One notable example is CTW Cayman, which used an AI marketing engine to drive a 41% increase in sales. This shows AI’s potential to boost ROAS.
The key lesson for you: While AI offers exciting possibilities, remember to address concerns about consumer trust. It’s about finding the right balance between AI-generated content and unique human creativity.
