I’ve been keeping up with the latest marketing news, and it’s clear that AI is making a huge impact across the board. AI is being used to enhance SEO, content, ad campaigns, and customer experience.
Here’s how companies are diving in:
- Embracing “agentic AI” (Adobe, Cognizant, Incubeta, NTT DATA)
- Using AI-powered platforms (Euka AI)
- Focusing on AI-driven optimization (IndyStar, Pocono Record)
- Positioning marketing ops as a key AI role (MarketingProfs)
- Participating in AI-focused events (AdEdge webinar on January 29, 2026, and the Phocuswright Travel Marketing AI Summit)
The expected payoff:
- Better SEO
- Improved content
- Enhanced customer experience
This isn’t just a passing fad; AI is fundamentally changing the marketing landscape. It’s time to get on board or risk falling behind.
