After looking at the latest AI news, it’s clear that AI is changing marketing. Companies like Colgate and Coca-Cola are using it, and Google has an AI tool called Pomelli Photoshoot for product shots. Unilever is working with Google Cloud to do more with AI in marketing and commerce. Here’s a quick rundown of what’s happening.
- AI is predicted to change local search and digital marketing intent by 2026.
- There’s a need to balance AI with authenticity, like in country cattle promotion.
- TikTok had problems with racist AI-generated ads.
- Keep an eye on how AI is being used in marketing by major players.
- Consider using AI tools like Google’s Pomelli Photoshoot.
- Note that only 3% think AI is hurting the marketing industry.
My take? AI is becoming a key tool for marketers, but it’s not without its challenges.
