so AI is definitely shaking things up in marketing right now. It feels like every day there’s a new AI tool that can do something amazing, like generate video ads or even music videos. And firms like Coca-Cola are exploring AI for both marketing and new products. Levitate even scored $16M to build out their AI marketing platform. But what does this all mean for us?
Here’s a breakdown of what’s happening:
- AI Content Creation: AI can scale up content creation. Think more videos, social posts, and articles in less time.
- Personalized Journeys: AI is being used to make customer journeys more personal.
- Email Automation: AI is making email marketing way more efficient.
- Human Edge: Experts believe AI won’t replace marketers, but those who know how to use AI will be ahead of the curve.
What’s your take?
