AI seems to be rapidly changing the marketing landscape.
It looks like AI is becoming more and more common in marketing, with companies like WPP launching Open Pro to help brands use AI. Even Google is getting in on the action with an AI “wingman” for small businesses. And PromoRepublic has launched a mobile AI assistant for local marketing. It seems like AI is forcing everyone to rethink their marketing tech. Search Atlas’ OTTO SEO even won an award for Best AI Search Software Solution at Global Search Awards 2025.
Why it matters:
- AI is becoming more accessible for brands.
- Small businesses are getting AI support from Google.
- AI SEO tools are winning industry awards.
AI’s growing presence suggests marketers need to adapt to new technologies. The rise of AI tools may soon be unavoidable for staying competitive.
