AI is making a huge splash in the marketing world right now.
I’m seeing companies roll out AI-powered platforms and features rapidly. AI is being used to create ad copy and videos, boost SEO, and personalize customer interactions. Oracle is growing its AI agents for marketing, sales, and customer service. Even classic ads are getting an AI makeover, like Carl’s Jr.’s updated version of its Y2K Paris Hilton car wash ad. There’s also a lot of talk about “agentic AI” and its potential, particularly in healthcare marketing, where it could be a game-changer by 2028.
Why it matters:
- Efficiency: AI can automate tasks like ad creation and SEO optimization.
- Personalization: AI can help tailor customer experiences.
- Innovation: AI can breathe new life into old campaigns.
All signs point to AI becoming a foundational element in marketing. It’ll be interesting to see how AI continues to change the game in the coming years.
