I’ve been following the AI surge in marketing. We’re seeing companies like Coca-Cola expanding their AI use in marketing and product development. Levitate even raised $16M to expand its AI marketing platform. So, here’s what it all boils down to:
- AI tools are being used for video ad generation and AI-driven ad optimization.
- AI agents are rebuilding influencer marketing.
- CMOs are facing risks with agency AI platforms, and there’s talk about “AI sameness” and words losing impact in AI-generated content.
Bottom line: Keep a human touch in your marketing to ensure it remains creative and effective.
