AI’s growing impact on marketing is impossible to ignore right now. From workflow automation to content creation, here’s what’s happening.
- ActiveCampaign is enhancing its AI capabilities.
- LiveRamp has introduced AI upgrades to automate marketing workflows.
- Smaller agencies now use AI for proposals and CRM.
- Adobe and Nvidia are growing their partnership with AI and 3D tools.
The Adtech New Delhi 2026 event highlighted the move toward human and AI “agentic” marketing. We are watching AI change marketing teams, funnels, and content as we know them. The old performance marketing playbook is being rewritten.
The key lesson for you is to prepare for AI’s increasing role.