AI’s influence on marketing is impossible to ignore these days. It seems like every corner of the industry is being touched by new AI applications and tools. Whether it’s the rise of AI-powered platforms or the increasing use of AI for generating content, the shift is undeniable. We’re seeing major players like Stagwell and Palantir launching AI marketing platforms, and even Amazon Ads is exploring agentic AI.
What I learned:
- AI enables more tailored marketing campaigns.
- AI enhances marketing attribution strategies.
- AI is set to transform video marketing and SEO.
- AI is changing not just marketing, but customer experience.
AI’s growing role offers a chance to rethink how we approach marketing challenges. Consider exploring how AI tools might improve your campaign targeting or content creation workflows.
What specific marketing process could you test with AI this week?
