After looking at the latest developments, it’s clear that AI is rapidly changing the marketing landscape.
- The Hurdles: AI tools like Google’s “Photoshoot” in Pomelli are new, so marketers need to learn how to best use them for product photography.
- The Hurdles: Figuring out how to use AI to personalize user feeds, like with Threads’ “Dear Algo” tool, can be tricky.
- The Hurdles: Measuring the true impact of AI on marketing, as the Stanford HAI and AWS lab is focusing on, still needs work.
- The Strategies: Companies like Unilever are partnering with Google Cloud to integrate AI into their marketing and commerce efforts.
- The Strategies: Tools like Hightouch’s Content Assembly are automating marketing processes, freeing up marketers’ time.
- The Strategies: AI can simulate marketing scenarios, giving marketers insights before campaigns even launch.
My Take: We’re expecting to see AI-driven marketing strategies really take off in 2026, so marketers should start experimenting now to stay ahead.
