I’ve been following how AI is changing marketing, and it’s clear the impact is significant, from SMBs to major agencies. Here’s what I’ve learned.
- Funding AI Growth: Mega recently secured $11.5M to develop an AI-powered growth engine. This shows how much investors believe in AI’s ability to drive business growth for smaller companies.
- Detecting Cultural Shifts: Horizon Media is using AI to spot cultural changes in ad campaigns. This is a smart way to keep campaigns relevant and in tune with current trends.
- Boosting Efficiency: While some wonder if AI will replace agencies, many see it as a way to make marketing efforts more efficient. This efficiency spans content, email, influencer work, and product discovery.
- Impacting Marketing Roles: Keep an eye on how AI reshapes marketing roles and strategies. The changes are already happening, and it’s crucial to stay informed.
What’s your take? How do you see AI impacting your marketing work?
