I’ve been following the AI conversation in marketing, and here’s the lowdown on what you need to keep an eye on. AI is popping up everywhere, from SEO to personalized campaigns like XmasWithXPENG, and even in design work like Watsons Water packaging.
Here’s your AI marketing checklist:
- New AI Tools: Watch for new AI-powered tools hitting the market, like FlipHTML5’s AI Poster Creator and Ndovesha’s prompt generator.
- Transparency: Keep an eye on how transparent AI marketing tools are, especially with growing concerns about unchecked AI content.
- Algorithm Volatility: Be aware of algorithm volatility and the need to focus on accountability.
- AI Skepticism: Note expert warnings about AI’s “big lie” and the shift in marketing’s approach to AI after 2025.
The big takeaway is that AI is changing the game, so it’s time to focus on trust and accountability. Marketers need to be smart about how they use these tools.
