AI is making big moves in marketing, and it’s impacting everything from holiday shopping to new hires. Here’s a quick rundown of what’s happening:
- Funding for AI Tools: Playad.ai secured $5.4M in pre-seed funding, showing big investment in AI marketing tools.
- Executive Moves: Andrea Mallard, previously at Pinterest, is now CMO at Microsoft AI, signaling AI’s importance at the top.
- Changing Consumer Behavior: Marketing leaders anticipate significant shifts in how consumers act because of AI.
Keep an eye on AI-driven marketing tools and leadership changes, as they’re set to reshape consumer behavior. These shifts suggest AI is becoming a driving force in marketing’s future.
