AI is really shaking things up in marketing, and it’s not just about analytics anymore. Companies are now using AI to actually run entire campaigns, which is a big shift. It’s popping up everywhere, from making video ads to making marketing automation smarter and creating personalized customer experiences.
What I learned:
- Coca-Cola is boosting its AI use in both marketing and creating products.
- Levitate got $16M to grow their AI marketing platform.
- “AI Agents” can now handle marketing tasks on their own.
- Some people are worried that AI content will all sound the same.
- Marketing leaders need to understand AI better.
How you can apply this: It’s time to start thinking about where AI could fit into your own marketing efforts. Look beyond just using it for measurement and explore how it can help you create content, automate tasks, and personalize experiences.
Now it’s your turn: What specific marketing tasks do you think could most benefit from AI automation in the next year?
