AI is making serious waves across the marketing landscape right now. Companies are leveraging AI tools to push ROAS to new heights and to overhaul their approaches to advertising and decision-making.
What I learned:
- CTW Cayman’s AI marketing engine drove ROAS above 125%.
- Nativeads.ai is using generative AI for dynamic advertising.
- Scale Social AI raised $1.3M to bolster local marketing using customer content.
- MarketDing.ai is launching AI-powered marketing tech to accelerate business growth.
- ConversionBox has an AI platform designed to improve e-commerce conversion rates.
How you can apply this: Think about how AI can optimize your ad campaigns, boost ROAS, and improve customer engagement. Look into AI-driven platforms and tools that can automate tasks and provide deeper insights.
Reader challenge: What specific areas in your current marketing strategy could benefit most from AI integration?
