I’ve been following how AI is changing marketing, and it’s a mixed bag of excitement and reality checks.
Here’s what this means for you:
- AI marketing tools are becoming more common, with companies like Optimove launching AI marketing tools hubs, and WPP launching Agent Hub.
- AI is being used in different marketing areas, like SEO and SMS marketing, where DMText is seeing fast 10DLC approval.
- Not everyone is sold on AI; Dell is moving away from its “AI-first” marketing because customers aren’t that interested, and some worry AI could “eat itself.”
Even with all the buzz, many CMOs still don’t get AI. It seems we’re heading toward 2026, which some predict will be the year AI agents really change marketing. What AI tools are you experimenting with right now?
