so AI’s impact on marketing is undeniable, with companies now leveraging it for ad creation and customer experience personalization. But why should you care right now? Because this shift affects everyone, from agencies to individual marketers, and understanding it is crucial for staying competitive.
- McDonald’s faced backlash for AI-generated ads, showing that AI isn’t perfect.
- “Agentic AI” is still new, so its full impact remains to be seen.
- Not all AI tools are created equal; choosing the right ones is critical.
- Explore AI-powered platforms like Virgin Voyages’ advisor platform and Mindbody’s AI marketing.
- Consider how your agency can become “AI-native,” like Gutenberg.
- Check out the “2026 Global AI Marketing Trends and Value White Paper” from eclicktech and Alibaba Cloud.
My take? AI offers huge opportunities, but proceed with caution. Learn from the mistakes of others and focus on using AI to enhance, not replace, human creativity and strategy.
