I’ve been following the latest moves in AI for marketing, and the pace is picking up. There’s a lot happening right now, from new tools to acquisitions and services.
Here are the key developments:
- Amazon launched AI agents for Marketing Cloud.
- ByteDance cut Pippit AI prices by 50% and added a 7-day free trial.
- Banzai acquired Superblocks to enhance its marketing suite.
- AI use is growing in Asia-Pacific.
- MiQ reported a 27-point gap between AI usage and readiness.
The Big Insight: Despite new AI tools and services from companies like Kinetic Marketing Communications and Iconic Digital, MiQ’s global report signals that while adoption is up, many marketers still don’t feel fully prepared to leverage AI effectively in advertising.
It’s clear that bridging the gap between AI implementation and user confidence will be crucial for successful marketing strategies.
