It seems like AI is suddenly the hottest topic in marketing, but let’s look closer.
The Myth: AI is going to completely replace marketers.
The Reality: While AI is definitely making waves, it’s more about augmentation than replacement. From Equinox’s fitness focus to Gmail’s new features, and Zeta’s investment in its platform, AI is providing new tools. Disney showed off AI ad tech at CES. Roiback launched OdysseIA for hotel digital marketing. Techmagnate is pushing Agentic AI, and BrandLoom has AI growth strategies for 2026. All these developments suggest a shift, not a takeover.
The truth is…
- AI is enhancing email marketing, not killing it.
- Universal Commerce Protocol for AI shopping is coming from Google.
- Conversational search and AI are changing digital marketing in 2026.
Why this matters: AI’s integration into marketing, as seen with the rise of AI marketing tools for 2026, means marketers need to adapt. It’s about leveraging AI for growth and staying ahead in a rapidly evolving landscape.
