After diving into the latest trends, it’s clear that AI is rapidly changing marketing, from new AI marketing services to fully AI-generated Super Bowl ads.
- The Hurdles: AI skills shortages are a real concern as more companies integrate AI. Alibaba spending $431 million shows how much investment is needed. Ethical considerations are also top of mind, with IIM Lucknow calling for responsible AI use.
- The Strategies: Hey Papi Promotions is rolling out AI marketing services, while Supreme Group uses “Supreme Intelligence” for healthcare marketing. Tree Hut analyzes customer feedback with AI to drive social engagement. Chowbus offers restaurants a $600 ad credit for using their AI digital marketing feature.
My Take: AI isn’t just another tool; it’s fundamentally reshaping marketing roles and strategies across the board.
