AI is making big moves in marketing, and I’ve been following how it’s changing the game. From new platforms to cost savings and agency innovations, here’s what’s happening.
The Contenders
We’re seeing AI tools pop up everywhere, like Google’s Pomelli for SMBs and Canva’s “Creative Operating System.” Companies are also using AI to save money, and agencies are getting in on the action, such as WPP’s Open Pro.
The Breakdown
- AI Tools: These tools are being used for everything from creating ads to improving social media and personalizing customer experiences.
- Cost Savings: Mondelez is cutting marketing costs by up to 50% using AI.
- Agency Innovation: WPP’s Open Pro aims to make AI marketing more accessible.
The Verdict
AI is being used for ad creation, social media improvements, and personalized customer experiences, with some even discussing “quantum AI” and “agentic marketing.” It seems AI is becoming essential for marketers.
