I’m noticing AI “agents” are becoming a real thing in marketing. Several companies are rolling out AI that can almost act as your marketing team. It’s a big shift, so here’s what you need to know.
Here’s how to solve it:
- Look at what Treasure Data, Cordial, and Bento are offering.
- Note Rakuten Advertising’s AI work in affiliate marketing.
- Check out WPP’s Agent Hub on WPP Open.
- Think about how conversational search will change things by 2026.
- Start adapting your marketing strategies now.
The payoff:
- More automation.
- Real-time marketing execution.
- Smarter email automations.
The rise of AI agents signals a fundamental change. It’s time to rethink your marketing approach.
