so AI is seriously shaking up marketing as we head toward 2026, with “Agentic AI” changing how enterprises operate and AI-driven strategies popping up everywhere. Microsoft is even planning to appoint an “AI CMO” by 01/21/2026. Here’s what I’m seeing:
- AI Blindness: Companies risk being invisible if they don’t optimize for AI.
- Funnel Collapse: Traditional marketing funnels are changing as AI agents influence brand discovery. According to a Moloco-BCG report, 33% of consumers are already discovering brands through AI agents.
- Integration Overload: Successfully implementing AI marketing workflows will require careful planning and execution.
To stay ahead, consider these strategies:
- AI-Powered Visibility: Focus on strategies to increase your brand’s visibility within AI agent ecosystems.
- Automated Workflows: Explore and implement multi-agent AI marketing workflows to streamline tasks.
- C-Suite Alignment: Make AI visibility a priority at the highest levels of your organization.
My Take: The rise of AI agents isn’t just a trend; it’s a fundamental shift in how consumers discover and interact with brands. Marketing teams need to adapt quickly, making AI optimization a core function and ensuring AI visibility is a key strategic priority.
