It looks like AI’s role in marketing is about to get a whole lot bigger. Companies are starting to use AI to overhaul marketing jobs, not just assist with ads or content.
- Agency Replacement: Mega just got $11.5M to help small businesses swap out their marketing agencies for AI solutions.
- Visibility Tracking: PR teams are now using AI to get a better handle on brand visibility.
- Strategy Solidification: The rise of AI in PR is also helping cement PR’s importance in broader marketing strategies.
What’s your take?