AI is really hitting its stride in marketing, but it’s not without some potential bumps in the road. Money is flowing, with MoEngage grabbing $100 million to grow their AI marketing agent program. Companies are also partnering up; look at Palantir and Stagwell creating a new AI platform. Even app marketing is getting an AI boost from solutions like Applift’s ‘Neo ASO’.
What I learned:
- Forrester predicts a possible “AI self-service backlash” by 2026.
- Some AI marketing efforts aren’t delivering the results expected.
- There are concerns about AI making marketing too impersonal.
- AI could trigger more privacy lawsuits as early as 2026.
How you can apply this: While AI offers exciting possibilities, it’s important to stay grounded. Don’t get so caught up in the hype that you forget about the human element of marketing, and make sure you are thinking ahead about potential privacy issues.
Now, what steps will you take to ensure your AI marketing strategy remains both effective and human-centric in the coming years?
