I’m seeing AI tools and applications pop up everywhere in marketing, but the landscape is definitely a mixed bag. It seems like some companies are jumping in headfirst, while others are still trying to figure out where to start.
Here’s what I’ve been following:
- Pushwoosh launched ManyMoney AI Marketing Copilot.
- Thryv has an AI marketing tool for home services.
- netpulse AG is using AI for SEO and Google Ads in Switzerland, while Tata Tea Agni is trying AI-powered storytelling for rural marketing.
The Results:
Despite all the activity, Digiday reports that AI is confusing marketers. MarTech suggests that “thinking” will be what sets people apart in this new era. AccuraCast is planning a 2026 summit on AI, and Cro Metrics released 2026 AI and Marketing Predictions. Novac’s MIGOTO AI even won a Silver Learning Award.
The key lesson: AI is prevalent, but critical thinking remains essential for marketers.
