AI’s role in marketing is evolving, shifting from simple assistance to more “agentic” applications. Here’s what to look for in this new phase.
The Checklist:
- Agentic AI Marketing: Cognitute Consulting is pushing this concept in South Asian markets.
- AI Agents: Oracle is implementing AI agents in marketing, sales, and service to improve customer experience.
- AI Ad Generator: Dilogs.ai has launched a tool for creating marketing videos instantly.
- AI-Powered Marketing Measurement: Domo introduced Domo MMM for AI-driven marketing analysis.
This move towards agentic AI and automated tools highlights a significant shift in marketing tech. Keep an eye on how these AI applications reshape marketing strategies and impact.
