I’ve been watching how AI is shaking up marketing, and it’s not just the big players making moves. Beyond Adobe’s massive $1.9 billion acquisition of Semrush, smaller firms are getting in on the action, too.
- Companies such as Core AI Holdings are rolling out AI-driven marketing solutions.
- Advantis Digital Marketing is another example of a firm diving into AI.
- This suggests AI tools are becoming more accessible for various business sizes.
- Smaller firms can now leverage AI without needing huge budgets.
- AI-driven tools can help these businesses compete more effectively.
- This shift democratizes marketing tech, leveling the playing field.
My take? This trend signals a significant shift. AI in marketing is no longer a luxury for enterprises; it’s becoming a viable option for smaller businesses aiming to boost their marketing efforts.