Word on the street is that AI is about to seriously change marketing as we know it. So, who are the major players in this AI revolution, and what are the upsides and downsides?
The Contenders
- AI Agents: “Demand Gen Report” predicts AI Agents will be a game-changer in B2B marketing by 2025.
- Mindbody & Attentive: These two are teaming up to bring AI marketing to the wellness sector.
- Adintors: They just launched an AI influencer marketing app in India.
- Tata Tea Agni: This brand is diving into personalized storytelling using AI for rural marketing in India, per “BW Marketing World.”
- Scowtt: They just landed $12M to transform performance marketing using AI.
- Cracked.ai: They’re promoting an autonomous growth network powered by AI.
The Breakdown
- The Pros: AI is enabling hyper-personalization (especially in India), AI-driven strategy (not just automation), and new approaches to influencer and performance marketing.
- The Cons: “DecisionMarketing” says some CMOs are finding current AI tools too generic.
The Verdict
AI has serious potential, especially for personalization and B2B strategy. However, it might not be a magic bullet for everyone just yet. The key seems to be finding the right AI tools that offer specific, tailored solutions rather than generic features.
