Google just dropped some big news about how AI is changing search. They’re rolling out a new AI-powered search experience that basically gives you a summary of information right at the top, pulling from different sources. Think of it like getting a quick, smart answer without having to click through a bunch of links. This is a pretty major shift in how people might find information online.
So, what does this mean for marketers? Well, if you’re in retail, for example, getting your product information or brand mentioned in those AI-powered summaries is going to be super important. It’s not just about ranking high anymore; it’s about being the source that Google’s AI trusts and highlights. Marketers need to start thinking about how to optimize their content to be easily understood and summarized by AI, focusing on clear, concise information that directly answers potential customer questions.
