I’ve been following the AI shakeup in marketing, and only 6% of us have actually put AI fully into action. It seems we are at a tipping point. Some are stumbling, while others are betting big on AI’s potential to reshape how we do things. Firms like WPP and Adobe are doubling down, but smaller players and voice actors are raising important questions.
Why it matters:
- AI could create a “creator middle class” by 2026, according to The Influencer Marketing Factory.
- Startups like Profound are attracting serious investment, as shown by their $96M Series C.
- Concerns are rising about data security, trust, and potential misuse of AI in the field.
What’s next? Expect more AI tools to flood the market, but also expect more debate around the ethics and practicalities as the Hong Kong voice actor situation highlights. The industry needs to balance innovation with responsibility as AI becomes more embedded.
