dive into how AI is reshaping marketing as we head into 2026. AI is popping up across the board, changing how campaigns are built and run, so it’s important to get up to speed.
Here are some of the hurdles to watch out for:
- The FTC is getting serious about policing misleading AI marketing, so compliance is key.
- AI governance might not be keeping up with how quickly AI is being adopted.
- There’s a lot of discussion around “agentic AI” and even marketing directly to AI agents.
To stay ahead, consider these strategies:
- Keep an eye on Google’s Gemini AI-powered tools for marketing, as they could be game-changers.
- Note that companies like Zeta Global are rolling out AI marketing agents such as Athena.
- Some agencies are even restructuring to put AI at the center of their approach; for example, SCC is teaming up with Jim Lecinski.
My Take: AI’s all over marketing now, from SEO to content creation, so it’s time to really dig in and learn how to use it effectively while also staying on the right side of the rules.
