It seems artificial intelligence is dominating the marketing landscape, making big waves, especially in India.
The Myth: AI’s impact on marketing is overhyped, offering little practical value beyond basic automation.
The Reality: AI is rapidly transforming marketing, as evidenced by Accenture’s investment in Alembic, an AI marketing platform focused on ROI. Alembic secured $145 Million in funding from WndrCo and other investors, showing serious confidence in AI’s potential to deliver results.
The truth is…
- Agentic AI might change how we use prompts in marketing.
- 92% of marketing teams in India are already using AI for content creation.
- Zambuki has launched an AI marketing framework specifically for home improvement contractors.
Why this matters: With AI tools like Alembic attracting significant investment and countries like India embracing AI in content creation, it’s clear that AI is not just a passing trend. Instead, it’s becoming a core component of marketing strategies, promising improved ROI and new approaches to engaging customers.
