I’ve been tracking the rapid changes in AI’s role in marketing, and the latest developments are significant. Several companies have recently made big moves in the AI marketing space, signaling a major shift in how marketing operations are being approached.
Here are some key actions:
- Gradial secured $35M to expand its AI marketing operations for large enterprises.
- Pushwoosh introduced ManyMoney AI marketing copilot, promising a 40% revenue boost for mobile apps.
- Eikona obtained $5M to advance its AI lifecycle marketing platform.
- Zypp Electric released FleetEase.ai for smart fleet management.
Cro Metrics forecasts that by 2026, customer journeys will diverge based on consumer preferences for AI-driven interactions versus human touch. Also, Bluefish has released its 2025 AI shopping trends report.
The key lesson for you: AI is not just a futuristic concept; it’s actively reshaping marketing, with substantial investments and new tools emerging rapidly.
