There’s a clear surge in AI applications across the marketing landscape right now. So, what’s the best way to think about it?
- Platform Partnerships: Stagwell and Palantir are teaming up. This suggests a trend toward bigger players collaborating to offer more comprehensive AI marketing platforms.
- New Product Launches: MarketFully just dropped MarketFully.AI. Keep an eye out for new, AI-centric tools hitting the market, possibly offering specialized solutions.
- Feature Integrations: SnapChat is working Perplexity AI search into their platform. Expect to see AI search and functionality become more tightly woven into existing social and content platforms.
- Funding for Innovation: MoEngage secured $100 Million to develop AI marketing agents. This level of investment points to a future with more sophisticated, AI-driven marketing automation.
What’s your take?
