I’ve been watching how AI is shaking up marketing, and something interesting is happening with smaller businesses. So, is AI marketing finally accessible for everyone, not just the giants?
The short answer is increasingly “yes.” A recent LinkedIn study highlights that a significant number of SMBs in India—9 in 10—are actively investing in or planning to jump into AI.
Here’s what stood out to me:
- 9 in 10 SMBs in India are adopting or planning to adopt AI.
- Tier-2 cities are leading the AI adoption wave among SMBs.
- SMBs are looking to AI to boost hiring.
- AI is seen as crucial for marketing and overall growth.
Why this matters is that AI is no longer a tool reserved for large corporations with massive budgets. It’s becoming more democratized, offering SMBs in places like India a chance to level the playing field, enhance their marketing efforts, improve hiring, and drive growth.
