I’m noticing a significant change in AI marketing. The buzz is less about just automating stuff and more about really digging into what makes marketing work.
- Incubeta launched “Agentic AI Products” to help brands understand their marketing performance.
- The goal is to identify the true drivers of marketing success.
- Lebesgue Data is also exploring AI’s impact on e-commerce.
- This includes how AI influences marketing decisions.
The industry’s attention is clearly shifting towards using AI to gain deeper, more actionable insights into performance.
The key lesson for you is to consider how AI can provide not just automation but a real understanding of why your marketing efforts succeed.
