I’ve been following some big moves in the marketing world, and it’s clear that AI is taking center stage as companies launch new platforms.
- WPP launched its Agent Hub on WPP Open for AI marketing.
- Stagwell introduced ‘The Machine’, an AI operating system.
- OKNO Investments has also jumped in, launching an AI marketing ecosystem.
- Zeta Global is working with OpenAI to enhance its Athena AI marketing platform.
These AI tools are being developed to streamline marketing, boost ad performance, and manage tasks like media buying on Reddit.
What’s your take?
