AI is making big waves in marketing, from new platforms to content creation and better measurement. MoxiWorks launched RISE, an AI-powered real estate marketing platform. Perplexity is using Lewis Hamilton in its marketing. Hightouch has a new Agents Platform.
Several companies are rolling out AI-driven content solutions; Gabriel Marketing Group launched GEO content services for B2B tech. B2B brands are viewing AI as a “creative sparring partner”. The focus is shifting toward measuring revenue impact, not just clicks.
What I learned:
- AI content creation is gaining traction.
- AI is being used to enhance marketing platforms.
- The focus is shifting to revenue impact.
How you can apply this: Consider how AI can improve your content creation and marketing platforms to drive revenue.
What AI marketing tools are you most excited about?
