Just last week, I swear I saw three different companies announce new AI platforms for marketing! Stagwell launched ‘The Machine,’ and WPP has a new “Agent Hub” on WPP Open. That’s not all: Zeta Global is partnering with OpenAI for “answer-driven marketing” via Athena by Zeta™. OKNO Investments is also getting in the game with an AI marketing ecosystem.
So, what does this mean for you?
- Agentic platforms like PubMatic’s (still in development) are trying to solve programmatic problems.
- AI’s impact extends to pharma, where it could erode consumer trust, and is already changing holiday marketing strategies.
- Data governance and AI skills are rapidly becoming essential for marketing teams to navigate this new landscape.
Time to explore how AI agentic systems can boost your marketing effectiveness!
