AI is about to get huge in marketing, with projections hitting $82B by 2030. But, here’s the thing: not everyone is seeing success right away. Many companies are struggling with their AI agents due to messy data and governance issues.
What I learned:
- Mohr Marketing launched an AI platform for lead gen in law and healthcare.
- Vertoz acquired an AI firm in the UK.
- Top Growth Marketing won an award for AI use in e-commerce.
- The UK might have different plans for AI.
How you can apply this: Before diving into AI, make sure your data is clean and well-governed. Without that foundation, even the best AI tools might not deliver the results you’re hoping for.
Reader challenge: What steps can you take now to improve your company’s data governance?
