I’ve been following how AI is quickly becoming a major player in marketing, and there are key trends we should all be watching closely.
Here’s what to look for:
- AI-powered platforms: Companies such as Stagwell (STGW) are making AI a central part of their marketing strategies.
- AI “copilots”: Tools like Pushwoosh’s ManyMoney are launching, with claims of a “40% revenue increase” for mobile apps.
- Investment in AI marketing: Gradial secured “$35M” for AI marketing ops, and Eikona raised a “$5 Million Seed Round.”
- Rethinking marketing strategies: Major brands like Mondelēz are adapting their marketing with AI.
- CTR impact: Google’s AI Overviews are causing concern, with one report noting a “61%” drop in CTR.
From SEO to ad creation, AI is reshaping marketing as we know it. Keep an eye on these developments to stay ahead.
