I’ve been following how AI is shaking things up in marketing, and while it’s exciting, some hurdles are popping up. It seems like the industry is responding with new strategies to guide the way.
- Address Attribution Blind Spots: Practical Ecommerce is raising concerns about an “AI Attribution Blind Spot.” Keep an eye on how AI’s impact is measured, so you can make sure you’re getting the full picture.
- Adopt AI Marketing Frameworks: ChannelLife Australia says that ACAM has launched an “AI marketing framework,” with The Iconic already using it. Consider adopting a framework to help guide your AI efforts.
- Explore AI Agents: According to ecommercenews.com.au, LiveRamp is rolling out “AI agents for data-driven marketing.” Take a look at how these agents could streamline your data-driven strategies.
- Monitor AI Tools: Marketing91 reviewed OtterlyAI as a top AI search monitoring tool in 2026. Stay updated on AI tools that can enhance your monitoring capabilities.
What’s your take on the balance between AI’s potential and the need for clear frameworks?
