I’ve been tracking how AI is changing marketing, and there’s a lot to unpack. 88% of marketers are reportedly using AI already.
Here’s the story: Companies are doubling down on AI. Canva bought Simtheory and Ortto to enhance its AI and marketing automation features. Microsoft and Publicis Groupe are growing their partnership to integrate “agentic AI” into marketing. Plus, AI marketing compliance startup Haast got $17 million in Series A funding.
Why it matters:
- AI adoption is already very high among marketers.
- Big players are investing heavily in AI-powered marketing solutions.
- Visible AI is four times more likely to hurt brand trust than help it.
What’s next? Brands need to tread carefully as they implement AI. It seems that transparency and responsible AI practices will be crucial for maintaining customer trust.
