AI is changing the game in marketing, going beyond simple automation to really transform roles and strategies across the board. We’re seeing search change, with SEO evolving into AEO and GEO, and agencies are reorganizing to prioritize AI.
Here’s how to navigate this shift:
- Restructure teams to put AI first.
- Focus on AEO and GEO in search strategies.
- Watch out for “AI washing”.
- Prioritize ethics.
- Strive for authenticity.
The payoff:
- New opportunities
- Real AI value
- Authenticity
It’s important to distinguish between real AI capabilities and inflated claims, and this will be key to making the most of AI’s potential while maintaining trust. The marketing world must address the ethical questions that come with these new technologies.
