I’ve been looking at how AI is really shaking up the marketing world. It’s not just a future trend, but something changing strategies right now.
Key actions being taken:
- Google debuted Pomelli, an AI marketing tool for smaller businesses.
- Mondelez is putting $40 million into generative AI.
- AI tools are popping up for content, SEO, video, and engagement.
- Brands are experimenting, even creating AI playlists for dogs.
The Results:
Mondelez hopes to slash marketing costs by up to 50% using generative AI. The impact of these AI tools ranges from automating tasks to more creative campaigns.
The key lesson for you:
Keep an eye on AI’s reliability and make sure self-service AI boosts—not hurts—customer trust.
