I’ve noticed artificial intelligence is making big waves in marketing right now, but it seems like we’re also seeing some bumps in the road. From new courses at Wharton to AI marketing clouds and tools from Treasure Data and Google (Pomelli), it feels like AI is everywhere. However, it’s not all positive.
Here are key points to keep in mind:
- AI marketing tools are rapidly emerging.
- AI can fail marketing teams if not used correctly.
- Some brands are pushing back, focusing on human interaction.
The result is a mixed bag of excitement and concern, especially around potentially wasted marketing budgets. The big question is how to leverage AI for better efficiency and personalized customer experiences without losing the human touch.
The key lesson is to thoughtfully consider both the opportunities and the potential pitfalls of AI in marketing.
