I’ve been following the rapid integration of AI in marketing, and it’s accelerating, with companies launching AI platforms and tools. Here’s what’s happening and why it matters to us.
- Stagwell launched “The Machine” and OKNO Investments debuted its AI Marketing Ecosystem, both aiming for growth.
- WPP introduced Agent Hub, offering clients access to AI marketing expertise.
- Zeta Global is partnering with OpenAI to enhance its marketing capabilities.
- AI is being used for content creation, media buying (Reddit), search optimization (AI SEO), and marketing automation (Bloomreach).
My take? AI’s impact is undeniable. We need to stay informed, experiment with these tools, and adapt our strategies to harness AI’s potential effectively.
