AI is making big waves in marketing, and it’s impacting how everything is done, from content creation to campaign management.
- Efficiency: AI tools are streamlining tasks, like Dailymotion Advertising’s “Ray,” but marketers need to adapt to using these new systems.
- Integration: Companies are partnering up, such as Stagwell with Palantir, but integrating AI effectively requires careful planning and execution.
- Job Roles: With AI writing a large percentage of code, marketers need to evolve their skills to stay relevant.
- Upskilling: Focus on learning how to use AI tools to enhance your marketing efforts.
- Data-Driven Decisions: Use AI to analyze data and make smarter decisions about your campaigns.
- Strategic Partnerships: Look for opportunities to collaborate with tech companies to leverage AI for better ROI.
My take is that AI isn’t just a trend; it’s a fundamental shift that marketers need to embrace to stay competitive.
